The 2018 Ryder Cup
Le Golf National, Paris, France
Sept. 25 – 30, 2018
The Ryder Cup
The Ryder Cup is a bi-annual golf competition between Europe and USA, with a potential daily TV audience of 500 million people across 183 countries. The event has evolved into one of the sport’s most valuable and prestigious global brands, and it is an ideal partner for a team based, ambitious company.
The association with The Ryder Cup began 5 years ago when Standard Life Investments became the first designated Worldwide Partner in the event’s history when an agreement was reached with Ryder Cup Europe and the PGA of America. The association was in place for the 2014 and 2016 Ryder Cups and currently runs until the end of next year.
At the time, a company had never partnered with The Ryder Cup on both sides of the Atlantic, and the ground-breaking agreement enabled the business to promote and market its association with The Ryder Cup on a global scale. Now, it will be focused upon building awareness of our new brand in key markets and with clients around the world.
Why the Ryder Cup?
The sponsorship not only complements our other partnerships but also our ambitions to become a world-class investment company with strong performance and a distinctive team culture. It is an important part of our long-term brand building strategy and is a perfect match in terms of our shared heritage, client base and strong team ethos.
The Albatros course at Le Golf National is situated in France, near Paris. Designed by architects Hubert Chesneau and Robert Von Hagge, in collaboration with Pierre Thevenin, it is located in Saint-Quentin-en-Yvelines, southwest of central Paris.
Construction began 30 years ago in July 1987, and it debuted over three years later, on 5 October 1990, opened by Roger Bambuck, Minister of Youth and Sports. Le Golf National hosts the Open de France on the European Tour, the oldest national open in continental Europe. First played at Le Golf National in 1991, it has been held there every year since, except on two occasions (1999, 2001).
Le Golf National will host the Ryder Cup in September 2018 and the Olympics in 2024; it has a capacity for 80,000 spectators. The Albatros (Albatross) is the main championship course, with a par of 72 and is 7,331 yards (6,703 m) long.